The Buzz
I am a relative newbie to the sport of building websites. It is very much like golf to me, both exhilarating and frustrating at the same time. I am sure that it is the same to many of you. Part of my excitement is that of new discoveries, and this sport is a never ending source of twists and turns, that can keep the wayward sportsman occupied for days on end. Unlike most sports, in this one, the rules are constantly changing, and that, in itself, is enough to keep the mind occupied.
Some of this will just be so much drivel to those of you advanced in the sport, who know all the techniques, and have mastered them. Some of it would seem astonishing to someone who had never practiced the art. The one thing, that I think really drives my interest, is the very real practice, and possibility of thinking “outside the box”, and the fact that it is entirely possible for a neophyte, to score, because of the fact that he or she, is not embedded in the system. Sometimes we all get so close to our situation, to notice the obvious, and a new pair of eyes may be just the thing to shake things up. While everyone else, is speaking the same language, following the same training patterns, reading from the same rule book, a new person can come along, question everything, and lead the whole pack. I will probably never be one of those people, but it is something to think about.
I have seen many different methods of getting people to a web site. The first, and most obvious I suppose, is:
1. Optimize the meta information, and key words. I have spent a great deal of time doing this, and have had mixed results. When I go to Alexa, and check my seo by their method on some of my sites, I have a score of 95% or better, with 100% keyword relevance.
2. Advertising, which can be both on the Internet, and in the older forms of media. One of the popular ways it is done in my area, is to put up small yard signs with a pithy little saying, and the URL in bright letters, newspapers, magazines, TV, and radio are other means. On the Internet, there is direct advertising through email, which is the tech version of mail out fliers, advertising on other sites, and links. Buying links, looks very much like advertising to me, and the links are often used as an artificial means of increasing page rank, because of the way that some top search engines use to rank pages. Google is now moving to change this.
3. Buzz. Buzz is sort of, the unknown, or variable in the equation. An event that is capitalized on by a webmaster, or something of that nature. It can be naturally occurring, or the result of a well thought out plan. Boring, non creative neophytes such as me, can create a little, by writing on subjects of our expertise, and publishing this material in blogs and ezines. So far, this seems to be my best method.
When I write a story on pruning a tree, or lawncare, or pest control, or my experiences as a neophyte, Internet outsider, those pieces of my brain, are picked up by others who are trying to provide information to their customers, and they in turn make money from the adds placed on their sites, and my URL gets noticed a bit. Then people come to my site. I have noticed a lot of my stuff, when I search my keywords these days. For me, maxing out my meta and keywords, and advertising, are way back on the list, and my traffic is on a steady rise.
Have you ever checked the seo score and keyword relevance of Google, Yahoo, or any other major search engine? Try it. You will find it to be pretty low. What drives traffic to them, is the service they provide, and the buzz!
James Burns is a licensed pest control professional, has been a Certified Professional Turfgrass Manager for more than 16 years, has a lifetime of experience in horticulture and agriculture, and is the owner of Rational Environmental Solutions, an IPM based pest control company in East Texas.
He also has many helpful gardening tips at http://www.texpest.com.
Posted: September 29th, 2008 under Uncategorized.
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