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Tame Your Little SEO Devil - Link Building by the Book

Who wants to be sitting day and night looking for other sites who will agree to put a link pointing to your site? And if your site is totally new, with no Google PageRank and little traffic? I know how slowly it works at the very start - you either get no replies at all, or your link requests get rejected. Patience is your #1 weapon so far. Well patience, patience, all needs time - that’s what beginning SEOs hear daily. Still the little devil inside says “get as many links as you can, and the sooner the better.”

How often an SEO will be looking around (in the quiet… hush), searching for easy ways. Nothing to be ashamed of, we’re just humans. Let’s just see why your restless little SEO devil can be dangerous, and how to fight him. Or in plain language, why you shouldn’t grow your links too fast?

Google and company want to rank sites due to their “natural attractiveness”. In theory, you should have valuable content, and other sites will link to you naturally, because your site can bear extra value for their own users. If this happens, in most cases this won’t happen overnight. Except for rare cases that I’ll discuss in my future articles, people won’t come to your site in hundred-thousand flocks. They come one by one, giving you several links a day. And this looks natural to Google. Mmmm how many times did I write natural? You think that’s a bad writing habit? Nope. Just the word “natural” is key here. Links must be built at a natural speed.

Now let’s see what’re the most common traps where a newbie is lead by the ever-in-a-hurry SEO devil.

Trap #1: Free For All (FFA) sites

These are pages with the sole purpose of listing links. Practically anyone can post their “ad” on these pages for free.

Why they’re attractive? - For a young site to whom nobody wants to link, that’s a good chance to get a link quickly, without the fear of rejection.

Why they’re armful? - Because the owner of the site doesn’t monitor the link submissions, this can mean thousands of links to some very undesirable content. Here comes the notion of bad neighborhood. When a link to your innocent site about baby oils gets surrounded by links to porn, gambling and Cialis sites, Google may decide you all keep each other company. Because of bad neighborhood you can get an adverse effect with this link. A drop in rankings. Ouch.

Trap #2: Link farms

These are groups (or rather networks) of webpages who link to one another without being even thematically relevant. They are very close to the Free For All sites.

Why they’re attractive? - Your site links to a “link farm” page, and you automatically get several thousand incoming links.

Why they’re harmful? - Firstly, due to being interlinked with thousands of low-quality site, you can easily lose in rankings. Secondly, search engines are very strict to link farms and may even penalize a site linking to a link farm site.

Trap #3: Automated directory submissions

Most site owners will submit their URLs to Web catalogues, or directories of sites, getting links, and hoping to be found by the directory’s user one day.

Why they’re attractive? - Submitting your site into relevant categories of Web directories is a good way to get links and some traffic.

Why they’re harmful? - If you speed up your work with some auto-submission software (and get hundreds of links almost simultaneously), this may seem suspicious to Google. Result: you have a slight drop in search engines rankings, or you’re totally excluded from Google results for several days, until it has more time to look at you closely.

Find out how to speed up your link building legally and naturally with the industry’s most powerful tools. Get more SEO tips from search engine optimization experts.

Rio2014blog

How To Get Unlimited High PR Backlinks

Backlinks have become so important for Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, I will explain to you what a backlink is, why they are so important, and what you can do to get them without getting into trouble with the Search Engines.

What are “backlinks”?

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL’s). The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.

In other words,Google can only tell if your site is good or not and worth a high ranking if other people tell Google they like your site. Backlinks are like popularity votes in in Google’s eyes.

Google determines the most popular websites not only by how many links they have,but by the quality of those links. Every website in the world has a certain PR score.PR is how Google judges quality of a website. PR 3 is average and anything PR 5 and above means GREATNESS. Technically Google is just a robot which has to assign formulas.

There are good and bad ways to build Backlinks for your website. The best way is to get quality Backlinks from high PR Websites.

Getting quality backlinks without having to reciprocate provides a major boost to your site’s Google PageRank,search engine rankings and traffic. I’m sure those are goals of yours. It is also a fact that people surf the Internet looking for information.

By combining those two ideas, you can increase your visitor traffic to your website, while getting new High PR Backlinks at the same time.

For More Information and a UNIQUE Strategy for Getting Unlimited High PR Backlinks check out the LINK in the Signature.

Mike Foster

http://BacklinkGuru.net - UNIQUE Strategy for Getting Unlimited High PR Backlinks

Top1000mostexpensivekeywords

The Value of Meta-Data

A question that gets asked a lot by clients and those interested in search engine optimisation (SEO), is whether there is any point or indeed any value in including meta-data on pages in their site. The short answer is “yes”!

What is meta-data?

Meta-data is information about the page. It’s not necessarily meant for human users and it serves to tell search engines and web browsers more about your page. This data is found within the section of each webpage. There are various meta-data elements. The ones that are most important to SEO’s are the title, description and keywords tags, however there are a number of others that can also be included on each page.

The language tag for example specifies the natural language of the document, and the meta-robots tag for Google instructs the Googlebot (the Google spider that crawls the web) on how to crawl your site. This tag includes commands such as noindex, nofollow and noarchive. If this tag is used - you can cause the Googlebot not to index, follow links or archive certain pages on your site.

Why bother with meta-data?

It is true that many search engines, in fact most of the major engines like Google, Yahoo and MSN place little value on the meta-keywords and meta-description tags when it comes to ranking pages and relevance. However, the title tag does carry a fair amount of weight in ranking algorithms - and it’s important to have unique, relevant and keyword rich title tags for each page.

This aside, it’s considered a best practise to use meta-data and a number of smaller search engines still do use meta-data as part of their ranking algorithms. Other than the added advantage of possibly netting additional traffic from more obscure search engines, meta-data does have role to play in attracting traffic your site. The meta-description for example is the information or excerpt that is displayed below the link (which is the title-tag) on the Google search results page (SERP).

To maximise value in the description make use of keywords that apply to the page and include a description of the page’s content and, where applicable, a call to action. Bear in mind that most search engines bold the search terms in the SERPs so it’s worthwhile including these in meta-data for added emphasis.

Some general guidelines to writing meta-data

The best rule of thumb is to keep the information in your meta-data as short, concise and descriptive as possible, while still including keyphrases. Brevity is key, otherwise you wind up diluting your important keyphrases with superfluous keywords. Remember that meta-data is often displayed in the SERPs, so make sure that the meta-title and meta-description are well written and appealing. It’s also best to use the main keyphrase first in your meta-data - and to avoid repetition, you don’t want to look like a spammer.

AlterSage is an internet marketing consultancy based in Cape Town, South Africa offering a wide variety of tailor-made e-marketing solutions to clients. Online marketing services include search engine optimisation (SEO), pay per click advertising, social media marketing and affiliate marketing.

F04

5 Advanced Tips For SEO and Your Website

When creating content for your website and taking Search Engine Optimization (SEO) into consideration, there are some additional advanced techniques to consider to help get your page positioned well in search results. Good content, keyword rich file names and directory paths, inbound anchor links to your site, keyword rich page titles and meta descriptions are important, but these other tips will help as well.

Page Redirects / Site Moves

Use a 301 Redirect via the .htaccess file. A 301 redirect is the most efficient and search engine friendly method for web page redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you need to change file names or move pages around, a “301″ is interpreted as “moved permanently”.”

Use a Rel=”nofollow”

To better control the ‘votes’ or ‘page rank’ you give to other web sites that your web site is linking to, if you add a rel=”nofollow” to a the hyperlink, it will prevent any link benefit to that site keeping the value of your link juice on your web site. A web page with this tag indicates that the destination of that hyperlink should not be credited any additional ranking by user agents (search engine bots) which perform link analysis upon web pages (search engines). For example, on your web page you link to a neat article found on some person’s blog. Rather than boost the ranking of that blog, you can add the tag to your link which allows you to not ‘endorse’ the site, just link to it.

Legitimate Link Building

Link building can include, blog posts, directory submissions, link exchanges, or other advanced link building efforts such as link baiting. Search engines are cracking down on ‘Paid Links’ so if you are doing, or planned on doing that, forget it. Save your money because doing so will put your web site at risk (if caught) and be dropped from the index. The best method currently is to do a link exchange with other similar and relevant content as to what your web site is about.

Link Baiting

Link baiting doesn’t have to be as negative as it sounds (though people will abuse it most likely). Simply said, link baiting is basically attracting anyone who can link to your site to your web site…and have their web sites present your link to as a web site to visit. The trick is, to have a web page that creates this type of social buzz where everyone wants to link to it.

Local Listing

You should optimize your web site to attract local traffic by showing your address and local phone number prominently at the top of the web page. Use Yahoo Maps or Google Maps to display the location of your store (if you have one). You should also submit your web site to the free local listings services on Google (which now display 10 locations) and Yahoo. You will also need to make sure your web site is listed in local directories such as City Search and ask customers to leave reviews of your business on these web sites.

These 5 advanced techniques, in addition to the 5 Beginner and 5 Intermediate techniques, when done correctly should help with your organic ranking. Also be aware of the 5 SEO Abuses that can get your site penalized or even banned from the search engines.

Jason Perry

A good SEO effort should be planned out, not rushed. Small Steps SEO Don’t rush a good thing!

Hughes Luce

Get First Page on Google Searches - SEO (Search Engine Optimization) Basics and Tips

Do you want to get first page on Google? If you have a web page or blog, you likely already are first page for some searches. With a bit of SEO, you can gain first page on more searches. And its simple.

The first and most obvious step is think about what words or phrases you want to be first page on.

Once you have that list, determine how many people are searching for those terms. To check how popular a search is you will need a tool. I use Wordtracker (there is a free online version). The higher the number, the more popular the search. No point in trying to optimize for a word or phrase that is rarely searched.

There is also no point in trying to optimize for a word that is too popular because getting a high ranking there will be almost impossible.

Think about “long tail”

Think about how people will search. People often search with a question. EG where do I find X? Or where do I find Y in Canada. The longer the string, the less competition you will have for it so the easier you will get ranked.

So make the list of phrases you want to “own” and ones that are realistic to “own”.

Now it is simple. Just put these words and phrases in your titles, picture descriptions, videos and in your text. The titles are the most important. That is why a blog called “Shrimp Fish Soup Recipes” will get good Google juice on all 4 words. So searching “Shrimp soup” will get first page. Or “fish soup recipes” or “Shrimp recipes” etc.

Yes you want to repeat your words and phrases often in the text. This said - write naturally. Never let SEO be a substitute for good content.

So you do this and you still are not first page. That is because you do not have enough credibility with Google. You need another free tool to check this. I use a free Firefox plugin called searchstatus. It gives me both the PageRank and the Alexa rating of any web page. Higher PageRank numbers are better. High credibility is your ultimate goal as that is what gets you ranked first and Alexa tells you traffic (a lower number is better)

How do you increase your PageRank?

It is all about quality inbound links. You want people with a high credibility (PageRank 4+) to link to you - eg Wall St Journal would be great. More is better and link rank is almost logarithmic so a PageRank of 6 is worth 10 times one of 5 etc.

This said, for you to get a link from an 8 rated site like pornstars.com would not increase your rank in the business genre. Sites are ranked for relevance.

The best inbound links are contextual. So someone blogging and saying I heard time management guru John Doe speak and hot linking from “Time management guru” is great for John Doe. Second best, hot link from “John Doe”. Third is just having a link on a blogroll without any context.

You get a higher rank if you update your content regularly. That is why having a blog on your site is a good way to increase your ranking.

Moderate cross linking within your own material will also increase your rank and clarify for google what it is that you do.

3 ways to get links to your site:
1 - Ask politely. You might not always get a link but it never hurts to ask.

2 - Comment on other relevant blogs (and have your PageRank on so you ignore low PageRank and high alexa). Note that most comments in themselves do not constitute a link. But being out there gets people to look at you. You need people to look at your stuff for them to be inspired to link to it.

3 - Have good material. People link to quality. But of course they have to see it so promote your content:
Have your URL on all your print material, cards, letterhead, email sig file etc
Write guest articles and blogs in the right (high traffic) places (check the Alexa).
PR - get written about
Contribute to other sites. EG write reviews on Amazon, join the conversations.

And a word of warning. Never play games (like buying links).

In the end it is about having good quality material. And being out there so people look at your material. People link to quality without you asking as long as they know about it.

Jim Estill is the CEO of SYNNEX Canada, a $2 Billion distributor of computers.

To learn more about his successful business strategies, visit his blog at http://www.jimestill.com

Jim Estill’s CEO blog at http://www.jimestill.com also has information on ordering his audio book and ebook, Time Leadership.

Beijing2008results

Thinking Seriously About Links

Getting other sites to link to your website has been at the core of website search engine optimisation since shortly after Google launched, more than ten years ago. However, in an age when everything happens so quickly it seems an oxymoron that a core web activity seems to take so long to achieve results.

When building a fully functional online store selling hundreds of thousands of products takes just a few days work, why should it take months of continued effort to rise to the top of the search results?

The answer is that Google are trying to make the rankings a true reflection of relative importance. If this were not so, then we would have a system whereby any major multinational could throw millions into an SEO budget and guarantee top placement. We should be thankful that the search engine providers are helping to keep the web a more-or-less level playing field for businesses.

The temptation we all have as web marketing professionals is to look for automation and short cuts at every opportunity. If someone promises to sell us the software that automatically generates a million free backlinks we instinctively grasp for this, knowing that manually getting hold of a million backlinks would be a lifetime’s work.

Of course, the reality of such software opportunities is never realised. In fact my first piece of advice is to ditch automated link building tools altogether. They are too easily replicable by your competitors to be of real value. In addition in most cases they fail to generate ‘good’ links.

They also manage to annoy webmasters with their poorly written automated emails. This is important because a good backlink is only likely to be given if the person at the other end likes you. They are unlikely to like you if you send them emails that they perceive as spam.

So, how do you get a link?

Find a site that you want to link to you. Now think seriously about why the human being who receives your request for a link should comply.

Think about the benefits to his or her visitors, the close fit between your two sites. The fact that you are not in direct competition and the free link that you are going to give in return. In your email mention all these things in detail. Be honest about exactly which page you want the link on and the page where your reciprocal link will appear. You might also tell the prospective partner about traffic levels, Page Rank and future plans for your site.

If you don’t think this is enough of an inducement for them then don’t send the email yet. Before you do send it why not up your offer? You could offer to write a brand new article for their site. Most web owners love unique new content so this has real value for them. If you own more than one site, offer 2 links in return for one. In short, put yourself in their position and answer all the questions they might have regarding whether to coply with your link request.

Once you have got the offer right, look carefully at the copy. Proof read it again and again. Spelling mistakes and grammatical howlers speak of unprofessional, uncaring attitudes. In addition, remove cultural references that may not be appropriate. For example, most British webmasters will junk any link request emails they receive that mention God, Jesus or any other deity. The British simply do not include messages of devotion in business emails and will react badly to emails that do include them.

Trawl your own inbox and look at emails that you responded to. Think about the words they used and the ideas that these formed in your mind. By really thinking hard about the emails we send out we can achieve great results and get lots of good quality links.

Brown Bear Media SEO Berkshire, UK can help you think through your marketing strategy and help you deliver astounding results, time after time. Call us today.

Gamasters

Tried Building Your Own Traffic Yet?

One of my favourite strategies when it comes to making money online is to build my own traffic. How do I do that?

Well, I simply create a squeeze page and instead of sending traffic to my sales pages I send them to my squeeze page and invite them to opt in. Once the traffic arrives at my squeeze page I then capture some of it. Yes, some. I offer a valuable free gift to all those who will enter their names and email addresses so I can follow them up. I also make very clear on the squeeze page what they stand to benefit by opting in. That said not everyone arriving at my website squeeze page will leave me their contact details.

Squeeze pages have however been known to capture as much as 70% of the visitors. This is in sharp contrast to the 5-10% that will make a first time purchase at a website.

Now as much as it is a good idea to build a list and build your own traffic that you can send where you want to, some marketers still wonder why build a list. I cannot attempt to give all the reasons here but consider the following.

-Getting your visitors to leave their names and email addresses ensures you can follow them up and make friends with them. They want to trust you, except you are a scammer of course. Once they trust you they are more likely to buy from you or even tell you why they have not bought from you.

- Building your own list means you do not have to spend time chasing after traffic like PPC that you have to pay for. Traffic costs money. Build your own and market to it over and over again!

- Having your own list ensures your marketing is targeted. I simply mean that with the relationship you would have built with your list, you ask them what they want and they tell you. Armed with that information you gout and source exactly or as close to what they want as you can get. The better option is to create it yourself if you can.

- Building your own list traffic will get you a higher conversion at the sales page level. Your visitors know you are not going to recommend something of low value so they are more inclined to make a purchase and thus increase your conversion rates. Actually those who do not buy from you can still be followed up to find out why.

Building a list using a squeeze page is a great strategy for your online marketing. You will be able to make better use of the traffic that you have paid good money or spent time getting it to your website. Don’t waste it. Traffic is money, your money so why not build yours?

Claim your free “Build a List” eCourse today at: http://www.List-Building-Success.com

Willfred D is author of “Quickly Build A List from scratch” and “Build a List - step by step”. He specialises in opt in list building and pre qualified traffic generation techniques.

(c) Copyright - Willfred D. All Rights Reserved Worldwide.

Rss

A Powerful Open Source Content Management System - Drupal

Drupal has a powerful open source content management system that allows you to classify and tag content. Drupal category can be limited to certain content types. For example, you could have blog contents that allowed free tagging (similar to WordPress categories), while your news section might have a different vocabulary (set of categories) that could only be selected from an existing list of categories. You can also have hierarchical categories, with single or multiple parent categories. Drupal’s advanced taxonomy features, allow you to easily target all of those long-tail keywords that you researched in Wordtracker.

You can views Modules to create new content types and create advanced custom views for them without writing any code. A few examples of “content types” are “blog posts”, “news stories”, “forum posts”, “tutorials”, “classified ads”, “podcasts”. You can create as many custom content types as you would like and display them in many different ways. Most content management systems would require writing code to accomplish these tasks, but there is no programming knowledge required to do them in Drupal.

Drupal was designed for community-based Web sites and has strong user role and access manage functionality. You can create as many custom user roles with custom access levels as you require. For example you could create the following roles, each with different levels of access to your features: “anonymous visitor”, “genuine user”, “editor”, “webmaster”, “admin”. You can keep the advanced user management features (like multiple blogs) turned off if you don’t want them, enabling them later if your site grows to a point where you would like to add more community features.

Large and Friendly Community - With so many major sites using Drupal, it’s not going away soon. For an idea of the size of the developer community, take a look at the long list of community-contributed modules.

There are other open-source alternatives to Drupal Customization:

*Joomla Customization - Joomla is not as search engine friendly out of the box as Drupal.

*WordPress Customization - WordPress is outstanding, but if you require something more strongly or are building a site that you might want to extend in the prospect you should be considering Drupal.

Using open source content management system (CMS) customization services; Joomla, Wordpress, Drupal, Miva, Netsuite to design and develop a website.

To know more contact us: webnetcreatives@gmail.com

Get high pagerank

A Quick Review of Firepow

Firepow is out and it is going to completely change the blogosphere, yet again. For the most part the main talked about thing on my personal blog is viral marketing and blogging, but, this article is more of a quick review of an extremely new blogging platform called Firepow.

Since the idea of Firepow came to light, it’s been held back a few times from being released, but if you can understand how much complexity has went into the devolopment it only seems fitting. It seriously is something that is going to cause quite a stir. It will be of great interest to you, if your main concern online is earning your passive income with niche blogging. Since a person can pretty much manage his whole niche blogging empire from one central location, it will be very helpful for many people. When you become a member of FirePow, you also become a part of a very positive minded blogging community which will put you in direct contact with other bloggers who may want to participate in sharing posting on each other’s blogs thus, extending your reach further.

Niche empire are going to be possible in a much shorter amount of time with some of the great features incorporated into Firepow. An automatic blog creator is one of the many features that is included with Firepow which lends complete ease of use. Multiple blogs can be setup in only a few clicks based on settings that you choose and managed in one spot.

Firepow implements 40 of the most highly developed Wordpress plugins available, and 14 custom plug-ins as well. You will also find a task manager present to keep track of all of your daily activities, letting you know what needs to be done on a given day. . Some people may not know how to develop a plan of attack, so for this reason there are pre-configured plans available to ensure your progress.

Without doubt, one of the coolest features is the ability to access the 60 blog network for gaining back links very fast. Actually, FirePow comes with a whole promotion system that includes Social Bookmarking, RSS feed distribution, and even promoting through Yahoo Answers in a jiffy from all of your created blogs with FirePow.

If one of your goals has been to profit online with a successful niche blog empire, then Firepow is worth checking out.

Davin Ogden is an accomplished viral marketing strategist. He teaches innovative viral techniques. Click to see a full review of Firepow Grab a free two week course on Focusing On Your Profits now.

SEO, search engine optimization

Secret List Building Tactics

Do you know how to build a list for your Internet marketing business? Whether you’re a seasonal marketer, part time, full time, or just starting, you will undoubtedly hear it a hundred times until it’s drilled into your head - “the money is in the list”. And this is very true - but it’s also a lie.

As an Internet Marketer, even if you’re new to the scene, you will come across gurus who send out a single email and within 24 hours they have enough to buy a new car - or a house! So it seems that the statement is true, the money IS in the list. However, no matter how long you follow them on twitter, read their blog, visit their website, buy their products, they will never tell you that one missing part to that statement: the money is in the list.

And for the first time, someone has told the whole story to how these gurus are sending out multi-thousand dollar earning emails. The missing part is that “the money is in the BUYERS list”. You need a list of buyers - not subscribers. The difference is if when you send out an email to your least, regardless of size, are there a lot of people buying when they open your email? If the answer is no, then you have a list of subscribers - you want buyers.

A buyer is someone who has bought before, they want to buy good products, and they will keep buying. A subscriber is someone who may read your emails, may not, but that’s about it. When you have a autoresponder account, you pay according to how many email addresses you have. The more you have the more you pay. It’s that simple.

Now, if you have a 10,000 subscribers but only 1% buy when you send out repeated emails… how much are each of those 10,000 people costing you to maintain a list that size with an autoresponder account?

Now, if you have a list of only 2,500 people and they are buyers and you email them and 10% of them buy the product - would you be happy? Would you like 250 sales instantly without hassle? I know I would!

It doesn’t matter if you’re an affiliate marketer, product creator, Joint Venturer, or PLR reproducer. You are selling something. You earn money each time you make a sale. So you want people to buy what you are selling. You want buyers! Subscribers just read your email - but they aren’t making you money.

So now, you’re focus needs to be on creating a mailing list of buyers. Then take care of your list and offer them quality products. Remember, a lot of subscribers who don’t buy cost you money. But even a short list of buyers will support you!

Shawn is an online marketer and owns various blogs and websites. If you liked this article, visit http://howtobuildalist.wordpress.com today and find out the easy way to build a massive list of buyers that can explode your online business.

step to get high page rank