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Newspaper inserts are a cost-effective and guaranteed way to have your flyers delivered directly into the homes of your potential customers. Advertising with full color flyers is a time-tested and proven method of marketing that can generate immediate sales and help your company with branding.

What is a newspaper insert?

A newspaper insert is simply a flyer that is distributed into homes or news stands via the newspaper. Once your flyer is placed into it becomes a “newspaper insert” which is also commonly referred to as a preprint, P&D, and/or Free Standing Insert (FSI).

Do you have an effective newspaper insert?

Before you even think about inserting your flyer into the newspaper you will want to make sure you have a great design. Here are a few things to consider when designing a newspaper insert for your small business.

• Do you have attractive graphics and an overall high quality flyer?
• Do you have a “call to action” such as a sale, promotion, or special event?
• Have you included (easy to find) contact information?
• Does your flyer stand out from the competition?
• Do you have a way to track results such as a coupon or phone line?
• Have you had a professional designer create or review your flyer?

You should answer yes to all of these questions before sending out your flyer.

What are the benefits of newspaper inserts?

• More cost effective than direct mail, shared mail, radio, and television.
• Guaranteed delivery into thousands of homes.
• Targeted by zip code and demographics.
• Generate instant responses and sales.
• Time-tested method of marketing that yield great results.
• Lends credibility to your business and build your brand.
• Newspapers are a trusted source of information in your community.
• Newspaper inserts typically remain in homes for 2-3 days after delivery
• ….and the list could go on!

Don’t throw away your small business advertising dollars. They are a smart, safe, and cost-effective way to launch a successful advertising campaign within your community.

Copyright © 2007 Taradel, LLC. All rights reserved.

This article is free and you may utilize this article on your website as long as you retain the following live links and author information:

Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. He specializes in print advertising, business development, and internet marketing. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com

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